Hi again!
Technology has moved at a fair pace recently hasn't it? Whilst bluetooth is not exactly new technology it is an area most bands or artists are not utilising. We've all got bluetooth installed on our phone, and we've all got the ability to play MP3s on our phones.
Answer this question:
"How many times have you bluetoothed someone one of your tracks?"
- Between 0 and 10
- Between 10 and 100
- Over 100
If the answer is point 1 or 2 then you are missing a trick. Everyone you meet with a bluetooth enabled phone is a potential new fan. Your aim must be to send them a track, and a link to your website. The trick is to get them to ask for the MP3 (a similar approach must be adopted if you carry business cards). How do you do this?
People love talking about music. People love talking about bands. People love talking about your band, but only for about 1 minute! So in that minute you've got to tell them your name, your genre, and offer a free bluetooth download. While your at it attempt to grab their email / facebook / myspace contacts and you've got a new registered fan!
I hope you find this useful - please feedback to me at
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your findings.
Make Your Ears Proud